Monday, March 29, 2021

WHY IT'S IMPORTANT TO BRAND YOURSELF


 

Why it's Important to Brand Yourself


Hey there Mompreneurs!  I hope you are all having a great week.  Today I wanted to chat with all of you about why it's important to brand YOURSELF as a Mompreneur.  After spending 9 years in the industry, I have found it is one of the primary keys to success. In a noisy on line world, you only have a few seconds to grab the attention of your audience.  If you are inconsistent in your branding and not setting yourself apart from the crowd, you will quickly go unnoticed. How do you grab your audience's attention to keep them from scrolling by? Branding is the key!

Branding is more than just fancy fonts or logos, it is also your authentic voice and what makes you, YOU!  A clear brand will allow your clients to get to know you, your personality and your message. Clients typically buy from people they know, like and trust which is the ultimate goal when it comes to building your own unique brand.  Branding yourself also sets you apart from the other consultants in your company and from your company itself.  It shows you are a true professional who takes their Mompreneur business seriously and that you are not just another sales consultant trying to sell products.


How to Brand Yourself

When first establishing your brand, begin by establishing your personality and on line voice.  Whether you want to come across as someone who is fun and upbeat or a more serious expert that provides value, be sure you are portraying your true authentic self.  Being authentic helps your audience to better connect with you and builds trust, however, you don't want to get too personal by oversharing every little detail of your life.  Always keep your branding message upbeat and positive regardless of what is going on in your personal life!

Colors and fonts play an important part when establishing your brand.  I recommend choosing three to six colors and two to three fonts to use.  An easy way to bring your brand message to life is to utilize a brand board.  A brand board is an easy way to organize all of your fonts, colors, patterns, and logos to ensure that any graphic you create is cohesive with your brand.

Once you have decided on colors and fonts, it's time to create a logo using your key branding elements.  Choose a logo that is easily recognizable and is consistent with your branding message.  I highly recommend using your logo to watermark all of your images, it marks your ownership of that image and helps a potential customer to easily circle back with you.

One thing to keep in mind when building your brand is to identify your target market and who you want to market to.  It's important for your brand to align and "speak to" this target market.  This is called defining your niche market.  Defining my niche helped me to:
  • understand my customers specific needs
  • become the expert 
  • stand out from competitors
  • build trust and credibility
  • stand out in a saturated market
Not everyone is your customer, when you try to speak to everyone, you speak to no one.  Once you identify who is, you can speak to them specifically and focus on their needs through your brand message.  

What to Do Once You have Established Your Brand

Once you have established your brand, be consistent with it across all of your social media channels.  Your audience will not always see every post you make, which is why your brand message must always remain the same when they do happen to scroll by.  Posting frequently on social media with a consistent brand message will help you to become easily recognized and leave a lasting impression with your audience.  Did you know it takes a potential client to see something at least 8-10 times before they will actually listen?  It also takes someone listening to your message 21 times before they will actually buy.  Consistency and frequency in your branding message is the key to your audience recognizing and remembering you!

Have you branded yourself within your Mompreneur business yet or do you still need a little direction?  I would love to help you build the brand of your dreams and to help you stand out in this noisy on line world.  Please feel free to contact me at mompreneurstudio@gmail.com with any questions or check out my shop to see some of my pre made brand boards and logos.

Don't forget to sign up for my FREE Viral Canva Templates to help you build a brand that will get you noticed!


Have a great day!

XOXO,

Karen

For even more tips for your Mompreneur business, follow me on Instagram,Twitter,Facebook





Saturday, March 27, 2021

5 REASONS WHY YOU SHOULD BE CREATING REELS


Hello Mompreneurs!  I hope you are all having a great week!  If you have been spending any amount of time on Instagram lately, you may have noticed your feed looks a little different.  The endless trail of static photos is a thing of the past, you are now welcomed with catchy little dance numbers and short video clips everywhere you scroll.  This latest craze to fill your Instagram feed is called Reels, Instagram's newest feature and it has taken the Mompreneur business industry by storm!

Instagram Reels was first introduced in the Fall of 2020 and is quickly growing in popularity as evident by the number of Reels that are currently visible in your feed.  Similar to Tik Tok, Instagram Reels are short video clips that allow you to use text, music and filters for you to show off your unique personal brand and products in a fun new way. Another reason you are seeing so many Reels in your feed is that Instagram is also giving them top priority over any other feature.  As a busy Momprenuer such as yourself, this allows you to reach even more potential customers and to share your products in a whole new way!  Are you ready to start incorporating Reels into your Mompreneur Business social media strategy?  Here are 5 Reasons to Why You Should Be Creating Reels.

1. INCREASED VISIBILITY OF YOUR ACCOUNT

As evident by the number of Reels popping up in your feed, Instagram has been rewarding early adopters who are utilizing this new product with higher visibility rates.  This means that anytime you post a new Reel, Instagram is highly favoring it in their algorithm over any other feature. Capitalizing on using this new feature NOW will position your Instagram account and Mompreneur business for significant growth.

2. SHOWCASE YOUR PERSONAL BRAND

Utilizing Reels for your Mompreneur business allows you to connect with your viewers on a more personal level and for them to see a real face behind the brand.   Creating Reels will not only provide you with a fun new way to share your products but you can also take your viewers along on your journey as a Mompreneur.  This will help your clients get to know you, your personality and your message which builds trust. People typically buy from businesses they know, like and trust which is the ultimate goal when it comes to building your personal brand.

3. ESTABLISH YOURSELF AS A LEADER IN YOUR NICHE

Instagram Reels is a great way to establish yourself as an authority and leader in your niche by delivering value and sharing tips in a fun, new way.  You don't have to recreate the wheel with brand new content, just repurpose the helpful tips you have already been sharing on social media.  When creating your Reels, always focus on adding value by solving a problem or teaching your viewers something new.

4. FUN AND EASY TO CREATE

With a little practice, Reels can be a lot of fun and easy to create.  I highly recommend when you are first starting out to keep it simple and try not to overthink it.  Stick to content you are already an expert on, this will give you some added confidence when creating your first Reel. One less thing to worry about!  Record your Reel as one single clip until you become familiar with the technology.  Add a fun song to your video and keep the text to a minimum.  After publishing your first few Reels, you are now ready to try stitching together a Reel with multiple clips.  That is when the fun truly begins!

5. REELS ARE EASY TO FIND ON YOUR HOME PAGE


Instagram has positioned it's new Reels feature front and center of your home page, which makes it easy for your viewers to find them.  What an awesome opportunity to show off your personal brand with beautiful Instagram Reel Covers!  A beautiful and cohesive Instagram feed is not only visually pleasing, but can greatly improve brand recognition.  Instagram Reel Covers are also a great way to grab the viewers attention with a catchy title of what your Reel is about.

Instagram Reels are proving to be the easiest way to increase your audience, your brand and your connections on Instagram.  Are you utilizing this new Instagram feature to grow your Mompreneur business?  Leave a comment below, I would love to hear how you have been enjoying Reels!


For even more tips for your Mompreneur business, follow me on Instagram,Twitter,Facebook