Saturday, March 27, 2021

5 REASONS WHY YOU SHOULD BE CREATING REELS


Hello Mompreneurs!  I hope you are all having a great week!  If you have been spending any amount of time on Instagram lately, you may have noticed your feed looks a little different.  The endless trail of static photos is a thing of the past, you are now welcomed with catchy little dance numbers and short video clips everywhere you scroll.  This latest craze to fill your Instagram feed is called Reels, Instagram's newest feature and it has taken the Mompreneur business industry by storm!

Instagram Reels was first introduced in the Fall of 2020 and is quickly growing in popularity as evident by the number of Reels that are currently visible in your feed.  Similar to Tik Tok, Instagram Reels are short video clips that allow you to use text, music and filters for you to show off your unique personal brand and products in a fun new way. Another reason you are seeing so many Reels in your feed is that Instagram is also giving them top priority over any other feature.  As a busy Momprenuer such as yourself, this allows you to reach even more potential customers and to share your products in a whole new way!  Are you ready to start incorporating Reels into your Mompreneur Business social media strategy?  Here are 5 Reasons to Why You Should Be Creating Reels.

1. INCREASED VISIBILITY OF YOUR ACCOUNT

As evident by the number of Reels popping up in your feed, Instagram has been rewarding early adopters who are utilizing this new product with higher visibility rates.  This means that anytime you post a new Reel, Instagram is highly favoring it in their algorithm over any other feature. Capitalizing on using this new feature NOW will position your Instagram account and Mompreneur business for significant growth.

2. SHOWCASE YOUR PERSONAL BRAND

Utilizing Reels for your Mompreneur business allows you to connect with your viewers on a more personal level and for them to see a real face behind the brand.   Creating Reels will not only provide you with a fun new way to share your products but you can also take your viewers along on your journey as a Mompreneur.  This will help your clients get to know you, your personality and your message which builds trust. People typically buy from businesses they know, like and trust which is the ultimate goal when it comes to building your personal brand.

3. ESTABLISH YOURSELF AS A LEADER IN YOUR NICHE

Instagram Reels is a great way to establish yourself as an authority and leader in your niche by delivering value and sharing tips in a fun, new way.  You don't have to recreate the wheel with brand new content, just repurpose the helpful tips you have already been sharing on social media.  When creating your Reels, always focus on adding value by solving a problem or teaching your viewers something new.

4. FUN AND EASY TO CREATE

With a little practice, Reels can be a lot of fun and easy to create.  I highly recommend when you are first starting out to keep it simple and try not to overthink it.  Stick to content you are already an expert on, this will give you some added confidence when creating your first Reel. One less thing to worry about!  Record your Reel as one single clip until you become familiar with the technology.  Add a fun song to your video and keep the text to a minimum.  After publishing your first few Reels, you are now ready to try stitching together a Reel with multiple clips.  That is when the fun truly begins!

5. REELS ARE EASY TO FIND ON YOUR HOME PAGE


Instagram has positioned it's new Reels feature front and center of your home page, which makes it easy for your viewers to find them.  What an awesome opportunity to show off your personal brand with beautiful Instagram Reel Covers!  A beautiful and cohesive Instagram feed is not only visually pleasing, but can greatly improve brand recognition.  Instagram Reel Covers are also a great way to grab the viewers attention with a catchy title of what your Reel is about.

Instagram Reels are proving to be the easiest way to increase your audience, your brand and your connections on Instagram.  Are you utilizing this new Instagram feature to grow your Mompreneur business?  Leave a comment below, I would love to hear how you have been enjoying Reels!


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