Thursday, April 27, 2023


I started earning Passive Income Selling Canva Templates as a Momprenuer in 2020 as a way to occupy my time during the pandemic and to earn passive income for our family. I was looking to build a business that was truly flexible with our busy schedule once our lives returned back to normal. I wanted to provide a consistent and impactful income for my family, without having to worry about month end deadlines or the needs of others dictating our schedule. I love the flexibility and stability that it gives our family and that I can truly work it into the nooks and crannies of our busy life. Are you a Mompreneur who is looking to earn Passive Income selling Canva Templates? Keep reading and I will share with you how easy it is to get started!


Let's talk first about what exactly Passive Income is. When you work a Corporate 9-5 or any job where you are paid for your time you have actively worked, you are trading your time for dollars. Passive Income is earning an income without actively working. You do the work up front and are paid over and over again for an unlimited amount of time, even when you are not actively working. As a Mompreneur, your time is so valuable and also very unpredictable when you have kids to tend to all day! The time that you are able to work isn't always when your job wants you to work. You need an income that is consistent even when the time that you are able to work isn't!

There are days I can easily put in a few hours creating Canva Templates for my Etsy Shop, typically it's when the kids are at school or at night after they have gone to bed. Then there are other days when life gets in the way...a child gets sick and is home from school with strep for three days and before you know it, an entire week has gone by that I am not able to work on my business at all. I used to get so stressed when I would have to call off work due when my daughter was sick, our entire life would get turned upside down and I felt pulled in so many different directions. Not to mention the extreme guilt that I felt disappointing my boss but would have felt that much worse not being there for my daughter. I was always so torn! Now I work when I can, especially when life throws you a curveball, without all of the guilt.

You will need to spend a few hours creating your canva template, Sales Funnel, and a marketing strategy but that is the great thing about passive income, you put in the hours up front to create your template, but once it is made, it can be sold multiple times over and over!


There are so many reasons to why I love selling Canva Templates, it's hard to narrow down a favorite. Start up and overhead costs are low, there is never any inventory to manage and ship, and it can all be done with the flexibility to fit any busy Mompreneur lifestyle. These are my Top 5 favorite Benefits to Selling Canva Templates:


There are many great options when you are ready to sell your Canva Templates. I currently use Etsy to sell my Canva templates, it is a great place to get started when you are first starting off as a new Mompreneur.  Etsy is a trustworthy, established and popular marketplace with an audience already searching for Canva Templates to buy. Etsy also handles the sales transactions and payments for you!

Other popular options on where to sell your Canva Templates are:

  • Marketplaces (Creative Market & Etsy)
  • Your own Website or Shop (Shopify, Podia, Kajabi, WooCommerce
There are so many options available, choose whatever option that works best for you!


When you start thinking about what Canva Templates you want to sell, focus on three things...who do you serve, what problems might they have that can be solved by your Canva Templates and what social proof can you provide that you are the right person for the job. That winning combination is what's going to keep you motivated and focused through this entire process. This is called your niche! Once you have your niche, there are several types of template options that you can create to satisfy those three things. Here are a few of the most popular types that are currently selling well on Etsy:

  • Planners
  • eBooks
  • Instagram Templates
  • Invitations
  • Party Games and Favors
  • Greeting Cards
  • Workbooks
  • Project Proposals
  • Challenges
  • Checklists
Keep in mind when coming up with your ideas for Canva Templates to sell, you will always need to focus on your niche. Canva Templates that are vague and serve too many people will get lost in the noisy Etsy marketplace. For example, Instagram Templates are a popular item to sell, however, Instagram Templates designed for a certain niche, such as Real Estate Agents, will sell even better because their content is already created for them. 

Need help with profitable Canva Template ideas to sell? I put together a FREE guide Top 40 Digital Product Ideas, which is full of some amazing ideas to get you started.


Once you have created your Canva Template, you want to give it the attention it deserves by promoting it everywhere you can! Focus on promoting your listings on your social media channels such as Pinterest, Instagram and Tik Tok. The Etsy algorithm will work in your favor the more organic traffic you send to your listings.  The more traffic you send to your templates, the more times your templates will show up in Etsy's search tool. 

You will also want to focus on managing your Sales Funnels to create an even more efficient Canva Template business.  A Sales Funnel is a way of collecting leads (email addresses) through social media and nurturing (funneling) them through a process (series of emails) where they end up eventually purchasing from your Etsy shop. 


Selling Canva Templates will continue to be a popular choice for the busy Mompreneur and the amount of Canva Template ideas to create and sell are truly endless. Earning passive income has never been so easy! Start up and overhead costs are low, there is never any inventory to manage and ship, and it can all be done with the flexibility to fit any busy Mompreneur lifestyle. 

Are you looking to start your own Canva Template Mompreneur business or want to kick start the sales in your current Canva Template Etsy Shop? I put together a 70 page guide for you, the "Mompreneur Mission to Passive Income". It will walk you through everything you need to know about starting a profitable Canva Template Etsy Shop along with some of my greatest tips to set yourself up for long term success.⁠

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