Thursday, October 8, 2020

Why it's Important to Brand Yourself in Direct Sales

Why it's Important to Brand Yourself in Direct Sales

Hey there Mompreneurs!  I hope you are all having a great week.  Today I wanted to chat with all of you about why it's important to brand yourself in Direct Sales.  After spending 9 years in the industry, I have found one of the keys to success is setting yourself apart from the other consultants in your company by branding yourself.   In a noisy on line world, you only have a few seconds to grab the attention of your network.  If you are inconsistent in your branding and not setting yourself apart from the crowd, you will quickly go unnoticed. How do you grab your network's attention to keep them from scrolling by? Branding is the key!


Branding is more than just fancy fonts or logos, it is also your authentic voice and what makes you, YOU!  A clear brand will allow your clients to get to know you, your personality and your message. Clients typically buy from people they know, like and trust which is the ultimate goal when it comes to building your own unique brand.  Branding yourself also sets you apart from the other consultants in your company and from your company itself.  It shows you are a true professional who takes their direct sales business seriously and that you are not just another sales consultant trying to sell products.


How to Brand Yourself in Direct Sales

When first establishing your brand, begin by establishing your personality and on line voice.  Whether you want to come across as someone who is fun and upbeat or a more serious expert that provides value, be sure you are portraying your true authentic self.  Being authentic helps your network to better connect with you and builds trust, however, you don't want to get too personal by oversharing every little detail of your life.  Always keep your branding message upbeat and positive regardless of what is going on in your personal life!

Colors and fonts play an important part when establishing your personal brand.  I recommend choosing three to six colors and two to three fonts to use.  An easy way to bring your brand message to life is to utilize a brand board.  A brand board is an easy way to organize all of your fonts, colors, patterns, and logos to ensure that any graphic you create is cohesive with your brand.

Once you have decided on colors and fonts, it's time to create a logo using your key branding elements.  Choose a logo that is easily recognizable and is consistent with your branding message.  I highly recommend using your logo to watermark all of your images, it marks your ownership of that image and helps a potential customer to easily circle back with you.

One thing to keep in mind when building your brand is to identify your target market and who you want to market to.  It's important for your brand to align and "speak to" this target market.  This is called defining your niche market.  Defining my niche helped me to:
  • understand my customers specific needs
  • become the expert 
  • stand out from competitors
  • build trust and credibility
  • stand out in a saturated market
Not everyone is your customer, when you try to speak to everyone, you speak to no one.  Once you identify who is, you can speak to them specifically and focus on their needs through your brand message.  

What to Do Once You have Established Your Brand

Once you have established your brand, be consistent with it across all of your social media channels.  Your network will not always see every post you make, which is why your brand message must always remain the same when they do happen to scroll by.  Posting frequently on social media with a consistent brand message will help you to become easily recognized and leave a lasting impression with your network.  Did you know it takes a potential client to see something at least 8-10 times before they will actually listen?  It also takes someone listening to your message 21 times before they will actually buy.  Consistency and frequency in your branding message is the key to your network recognizing and remembering you!


Have you branded your direct sales business yet or do you still need a little direction?  I would love to help you build the brand of your dreams and to help you stand out in this noisy on line world.  Please feel free to contact me at mompreneurstudio@gmail.com with any questions or check out my shop to see some of my pre made brand boards and logos.


Don't forget to sign up for my Ultimate Brand Checklist to help you build a brand that will get you noticed!


Have a great day!

XOXO,

Karen

For even more tips for your Mompreneur business, follow me on Instagram,Twitter,Facebook