Why Selling Digital Products is One of the Fastest Growing Businesses for Midlife Moms

Hello there Midlife Mama!!  I hope you all had a great weekend.  We are wrapping up the final 2 weeks of Summer Break, which is so hard to believe! As a Mom of two teens, I am trying to soak up every precious moment. It is certainly not lost on me that we only have a few Summers left before they are off to college!

This season of Midlife can be pretty crazy, am I right Mama? One minute you’re making dinner, the next you’re googling “how to help your teen apply to college” while also wondering if it’s too late to REINVENT yourself. (It’s not too late, by the way!) If you’re in your 40s, 50s, or beyond and thinking, “I need to make some extra money, but I don’t want to start from scratch or burn out doing it,” selling digital products to earn passive income might be exactly what you’re looking for. Here’s why selling digital products is one of the fastest growing businesses for Midlife Moms looking to reinvent themselves and looking to make a little extra money along the way.

WHAT IS PASSIVE INCOME?

First, let's talk first about what exactly Passive Income is. When you work a Corporate 9-5 or any job where you are paid for your time you have actively worked, you are trading your time for dollars. Passive Income is earning an income without actively working. You do the work up front and are paid over and over again for an unlimited amount of time, even when you are not actively working. As a Midlife Mom, your time is so valuable and also very unpredictable when you have kids to tend to all day! The time that you are able to work isn't always when your job wants you to work. You need an income that is consistent even when the time that you are able to work isn't!

There are days I can easily put in a few hours creating Digital Products, typically it's when the kids are at school or at night after they have gone to bed. Then there are other days when life gets in the way...a child gets sick and is home from school with strep for three days and before you know it, an entire week has gone by that I am not able to work on my business at all. I used to get so stressed when I would have to call off work due when my daughter was sick, our entire life would get turned upside down and I felt pulled in so many different directions. Not to mention the extreme guilt that I felt disappointing my boss but would have felt that much worse not being there for my daughter. I was always so torn! Now I work when I can, especially when life throws you a curveball, without all of the guilt.

You will need to spend a few hours creating your Digital Product, Sales Funnel, and a Marketing Strategy but that is the great thing about passive income, you put in the hours up front to create your template, but once it is made, it can be sold multiple times over and over!

YOU ARE ALREADY AN EXPERT OF SO MANY THINGS IN MIDLIFE

As an older Mom, you possess so much knowledge, that you don't even realize it. You have life experience, work experience, parenting experience, organizing chaos experience, you name it! Digital products let you package that knowledge into something helpful, sellable, and scalable.

Here are a few very popular digital product ideas for Midlife Moms:

• A how-to guide for moms planning college visits

• A Canva template for organizing family schedules

• A checklist for decluttering before downsizing

If it solves a problem, someone will pay for it. Especially if it saves them time, money or stress. If you are looking for more Digital Product ideas, especially those geared towards Midlife, grab your free guide HERE

THE TECHNOLOGY IS EASIER THAN YOU THINK

I know “digital” sounds like it can be complicated for us Midlife women, but don’t worry! You don’t need to write code, hire a web designer, or be a marketing wizard. I use platforms like Canva and Stan Store which make it so easy to create and sell your product without needing a full-blown IT degree.

If you still need help, I am here to give you the knowledge and tools you need and will walk you through step by step on how to create, launch and grow a thriving Digital Product business.

THE FLEXIBILITY FITS ANY BUSY MIDLIFE MOM LIFESTYLE 

Digital products are truly flexible. Start up and overhead costs are low, there is never any inventory to manage and ship, and it can all be done with the flexibility to fit any busy Midlife Mom lifestyle. You can create your digital products while the kids are at school, between errands, or while binge-watching your comfort show for the fifth time. Once it’s made and posted to your Stan Store, it can sell over and over again without you lifting another finger. 

Like you, I had been looking for a way to live a more rewarding Midlife as a Mom and to make an extra income for my family. I knew I needed my own thing. My own purpose. Something that lit me up inside again! Just because my children were growing older and more independent did not mean that I was ready to go back to the daily grind of the Corporate world. Life is just as busy as it was when they were younger (hello, travel sports!) and I was looking to build a business that was truly flexible with our busy schedule. That is when I discovered the unlimited possibilities of selling Digital Products! It was finally something that didn't feel icky or that I had to twist the arm of my closest friends and family to buy. With my Digital Product business, I had finally found something that lights me up again in addition to being a Mom. 

YOU GET TO BE CREATIVE AGAIN

A lot of us hit midlife feeling a little... well, stale. We've been doing what we have to do for so long, we forget what it’s like to do something just because we want to. Creating digital products lets you tap back into that part of yourself. Design something helpful. Make it pretty. Share it online. Watch it help someone else. It’s deeply satisfying. And fun!

Selling Digital Products will continue to be a popular choice for the busy Midlife Mom and the amount of Digital Products to create and sell are truly endless. Earning passive income has never been so easy! Start up and overhead costs are low, there is never any inventory to manage and ship, and it can all be done with the flexibility to fit any busy Mompreneur lifestyle. 

YOU GET TO BUILD SOMETHING FOR YOURSELF IN MIDLIFE

Finally, midlife is not a crisis, it's an opportunity to reflect. It’s when a lot of women stop, take a breath, and ask: “Is this really how I want to live?” MIDLIFE REINVENTION looks different for everyone. There’s no one-size-fits-all path. It’s not about doing it perfectly, it’s about doing it your way. It’s about trusting your gut, making bold moves and finally choosing yourself. A digital products business isn’t just a way to make passive income for your family, it gives you an amazing feeling of accomplishment that you will never receive from a 9-5 job. You get to grow, evolve, and earn on your own terms. You don’t need to start a business empire, but you can create something useful and sell it from your laptop. You can use what you already know to help others, and get paid for it. Midlife isn’t a crisis, it's an opportunity to reinvent yourself. And starting a digital product business is one of the simplest, smartest ways to do it.

Are you looking to start your own Digital Product Midlife Mompreneur business? I put together a 128 page guide for you, HOW TO SELL DIGITAL PRODUCTS IN MIDLIFE. It will walk you through step by step on everything you need to know about starting a profitable Digital Product business in Midlife along with some of my greatest tips to set yourself up for long term success.⁠