Why Selling Digital Products is One of the Fastest Growing Businesses for Midlife Moms

Hello there Midlife Mama!!  I hope you all had a great weekend.  We are wrapping up the final 2 weeks of Summer Break, which is so hard to believe! As a Mom of two teens, I am trying to soak up every precious moment. It is certainly not lost on me that we only have a few Summers left before they are off to college!

This season of Midlife can be pretty crazy, am I right Mama? One minute you’re making dinner, the next you’re googling “how to help your teen apply to college” while also wondering if it’s too late to REINVENT yourself. (It’s not too late, by the way!) If you’re in your 40s, 50s, or beyond and thinking, “I need to make some extra money, but I don’t want to start from scratch or burn out doing it,” selling digital products to earn passive income might be exactly what you’re looking for. Here’s why selling digital products is one of the fastest growing businesses for Midlife Moms looking to reinvent themselves and looking to make a little extra money along the way.

WHAT IS PASSIVE INCOME?

First, let's talk first about what exactly Passive Income is. When you work a Corporate 9-5 or any job where you are paid for your time you have actively worked, you are trading your time for dollars. Passive Income is earning an income without actively working. You do the work up front and are paid over and over again for an unlimited amount of time, even when you are not actively working. As a Midlife Mom, your time is so valuable and also very unpredictable when you have kids to tend to all day! The time that you are able to work isn't always when your job wants you to work. You need an income that is consistent even when the time that you are able to work isn't!

There are days I can easily put in a few hours creating Digital Products, typically it's when the kids are at school or at night after they have gone to bed. Then there are other days when life gets in the way...a child gets sick and is home from school with strep for three days and before you know it, an entire week has gone by that I am not able to work on my business at all. I used to get so stressed when I would have to call off work due when my daughter was sick, our entire life would get turned upside down and I felt pulled in so many different directions. Not to mention the extreme guilt that I felt disappointing my boss but would have felt that much worse not being there for my daughter. I was always so torn! Now I work when I can, especially when life throws you a curveball, without all of the guilt.

You will need to spend a few hours creating your Digital Product, Sales Funnel, and a Marketing Strategy but that is the great thing about passive income, you put in the hours up front to create your template, but once it is made, it can be sold multiple times over and over!

YOU ARE ALREADY AN EXPERT OF SO MANY THINGS IN MIDLIFE

As an older Mom, you possess so much knowledge, that you don't even realize it. You have life experience, work experience, parenting experience, organizing chaos experience, you name it! Digital products let you package that knowledge into something helpful, sellable, and scalable.

Here are a few very popular digital product ideas for Midlife Moms:

• A how-to guide for moms planning college visits

• A Canva template for organizing family schedules

• A checklist for decluttering before downsizing

If it solves a problem, someone will pay for it. Especially if it saves them time, money or stress. If you are looking for more Digital Product ideas, especially those geared towards Midlife, grab your free guide HERE

THE TECHNOLOGY IS EASIER THAN YOU THINK

I know “digital” sounds like it can be complicated for us Midlife women, but don’t worry! You don’t need to write code, hire a web designer, or be a marketing wizard. I use platforms like Canva and Stan Store which make it so easy to create and sell your product without needing a full-blown IT degree.

If you still need help, I am here to give you the knowledge and tools you need and will walk you through step by step on how to create, launch and grow a thriving Digital Product business.

THE FLEXIBILITY FITS ANY BUSY MIDLIFE MOM LIFESTYLE 

Digital products are truly flexible. Start up and overhead costs are low, there is never any inventory to manage and ship, and it can all be done with the flexibility to fit any busy Midlife Mom lifestyle. You can create your digital products while the kids are at school, between errands, or while binge-watching your comfort show for the fifth time. Once it’s made and posted to your Stan Store, it can sell over and over again without you lifting another finger. 

Like you, I had been looking for a way to live a more rewarding Midlife as a Mom and to make an extra income for my family. I knew I needed my own thing. My own purpose. Something that lit me up inside again! Just because my children were growing older and more independent did not mean that I was ready to go back to the daily grind of the Corporate world. Life is just as busy as it was when they were younger (hello, travel sports!) and I was looking to build a business that was truly flexible with our busy schedule. That is when I discovered the unlimited possibilities of selling Digital Products! It was finally something that didn't feel icky or that I had to twist the arm of my closest friends and family to buy. With my Digital Product business, I had finally found something that lights me up again in addition to being a Mom. 

YOU GET TO BE CREATIVE AGAIN

A lot of us hit midlife feeling a little... well, stale. We've been doing what we have to do for so long, we forget what it’s like to do something just because we want to. Creating digital products lets you tap back into that part of yourself. Design something helpful. Make it pretty. Share it online. Watch it help someone else. It’s deeply satisfying. And fun!

Selling Digital Products will continue to be a popular choice for the busy Midlife Mom and the amount of Digital Products to create and sell are truly endless. Earning passive income has never been so easy! Start up and overhead costs are low, there is never any inventory to manage and ship, and it can all be done with the flexibility to fit any busy Mompreneur lifestyle. 

YOU GET TO BUILD SOMETHING FOR YOURSELF IN MIDLIFE

Finally, midlife is not a crisis, it's an opportunity to reflect. It’s when a lot of women stop, take a breath, and ask: “Is this really how I want to live?” MIDLIFE REINVENTION looks different for everyone. There’s no one-size-fits-all path. It’s not about doing it perfectly, it’s about doing it your way. It’s about trusting your gut, making bold moves and finally choosing yourself. A digital products business isn’t just a way to make passive income for your family, it gives you an amazing feeling of accomplishment that you will never receive from a 9-5 job. You get to grow, evolve, and earn on your own terms. You don’t need to start a business empire, but you can create something useful and sell it from your laptop. You can use what you already know to help others, and get paid for it. Midlife isn’t a crisis, it's an opportunity to reinvent yourself. And starting a digital product business is one of the simplest, smartest ways to do it.

Are you looking to start your own Digital Product Midlife Mompreneur business? I put together a 128 page guide for you, HOW TO SELL DIGITAL PRODUCTS IN MIDLIFE. It will walk you through step by step on everything you need to know about starting a profitable Digital Product business in Midlife along with some of my greatest tips to set yourself up for long term success.⁠

EARN PASSIVE INCOME SELLING CANVA TEMPLATES

I started earning Passive Income Selling Canva Templates as a Momprenuer in 2020 as a way to occupy my time during the pandemic and to earn passive income for our family. I was looking to build a business that was truly flexible with our busy schedule once our lives returned back to normal. I wanted to provide a consistent and impactful income for my family, without having to worry about month end deadlines or the needs of others dictating our schedule. I love the flexibility and stability that it gives our family and that I can truly work it into the nooks and crannies of our busy life. Are you a Mompreneur who is looking to earn Passive Income selling Canva Templates? Keep reading and I will share with you how easy it is to get started!

WHAT IS PASSIVE INCOME?

Let's talk first about what exactly Passive Income is. When you work a Corporate 9-5 or any job where you are paid for your time you have actively worked, you are trading your time for dollars. Passive Income is earning an income without actively working. You do the work up front and are paid over and over again for an unlimited amount of time, even when you are not actively working. As a Mompreneur, your time is so valuable and also very unpredictable when you have kids to tend to all day! The time that you are able to work isn't always when your job wants you to work. You need an income that is consistent even when the time that you are able to work isn't!

There are days I can easily put in a few hours creating Canva Templates for my Etsy Shop, typically it's when the kids are at school or at night after they have gone to bed. Then there are other days when life gets in the way...a child gets sick and is home from school with strep for three days and before you know it, an entire week has gone by that I am not able to work on my business at all. I used to get so stressed when I would have to call off work due when my daughter was sick, our entire life would get turned upside down and I felt pulled in so many different directions. Not to mention the extreme guilt that I felt disappointing my boss but would have felt that much worse not being there for my daughter. I was always so torn! Now I work when I can, especially when life throws you a curveball, without all of the guilt.

You will need to spend a few hours creating your canva template, Sales Funnel, and a marketing strategy but that is the great thing about passive income, you put in the hours up front to create your template, but once it is made, it can be sold multiple times over and over!

 

THE BENEFITS OF SELLING CANVA TEMPLATES

There are so many reasons to why I love selling Canva Templates, it's hard to narrow down a favorite. Start up and overhead costs are low, there is never any inventory to manage and ship, and it can all be done with the flexibility to fit any busy Mompreneur lifestyle. These are my Top 5 favorite Benefits to Selling Canva Templates:

WHERE TO SELL YOUR CANVA TEMPLATES

There are many great options when you are ready to sell your Canva Templates. I currently use Etsy to sell my Canva templates, it is a great place to get started when you are first starting off as a new Mompreneur.  Etsy is a trustworthy, established and popular marketplace with an audience already searching for Canva Templates to buy. Etsy also handles the sales transactions and payments for you!

Other popular options on where to sell your Canva Templates are:

• Marketplaces (Creative Market & Etsy)
• Your own Website or Shop (Shopify, Podia, Kajabi, WooCommerce

There are so many options available, choose whatever option that works best for you!

CREATING A CANVA TEMPLATE THAT SELLS

When you start thinking about what Canva Templates you want to sell, focus on three things...who do you serve, what problems might they have that can be solved by your Canva Templates and what social proof can you provide that you are the right person for the job. That winning combination is what's going to keep you motivated and focused through this entire process. This is called your niche! Once you have your niche, there are several types of template options that you can create to satisfy those three things. Here are a few of the most popular types that are currently selling well on Etsy:

• Planners
• eBooks
• Instagram Templates
• Invitations
• Party Games and Favors
• Greeting Cards
• Workbooks
• Project Proposals
• Challenges
• Checklists

Keep in mind when coming up with your ideas for Canva Templates to sell, you will always need to focus on your niche. Canva Templates that are vague and serve too many people will get lost in the noisy Etsy marketplace. For example, Instagram Templates are a popular item to sell, however, Instagram Templates designed for a certain niche, such as Real Estate Agents, will sell even better because their content is already created for them. 

Need help with profitable Canva Template ideas to sell? I put together a FREE guide Top 40 Digital Product Ideas, which is full of some amazing ideas to get you started.

MARKETING YOUR CANVA TEMPLATE

Once you have created your Canva Template, you want to give it the attention it deserves by promoting it everywhere you can! Focus on promoting your listings on your social media channels such as Pinterest, Instagram and Tik Tok. The Etsy algorithm will work in your favor the more organic traffic you send to your listings.  The more traffic you send to your templates, the more times your templates will show up in Etsy's search tool. 

You will also want to focus on managing your Sales Funnels to create an even more efficient Canva Template business.  A Sales Funnel is a way of collecting leads (email addresses) through social media and nurturing (funneling) them through a process (series of emails) where they end up eventually purchasing from your Etsy shop. 

ARE YOU READY TO SELL CANVA TEMPLATES?

Selling Canva Templates will continue to be a popular choice for the busy Mompreneur and the amount of Canva Template ideas to create and sell are truly endless. Earning passive income has never been so easy! Start up and overhead costs are low, there is never any inventory to manage and ship, and it can all be done with the flexibility to fit any busy Mompreneur lifestyle. 

Are you looking to start your own Canva Template Mompreneur business or want to kick start the sales in your current Canva Template Etsy Shop? I put together a 70 page guide for you, the "Mompreneur Mission to Passive Income". It will walk you through everything you need to know about starting a profitable Canva Template Etsy Shop along with some of my greatest tips to set yourself up for long term success.⁠

TOP 60 DIGITAL PRODUCT IDEAS FOR 2023

Hello Mompreneur!

Selling Digital Products will continue to be a popular choice for the busy Mompreneur in 2023 and the amount of digital product ideas to create and sell are truly endless. Earning passive income has never been so easy! Start up and overhead costs are low, there is never any inventory to manage and ship, and it can all be done with the flexibility to fit any busy Mompreneur lifestyle. If you are looking to start your own Digital Product business in 2023 or want to kick start the sales in your current digital product shop, then download my FREE CANVA GUIDE PLUS A BONUS 60 DIGITAL PRODUCT IDEAS to get started!

RECEIVE MY FREE CANVA GUIDE PLUS A BONUS 60 DIGITAL PRODUCT IDEAS

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TOP 3 WAYS TO MAXIMIZE YOUR PRODUCTIVITY IN YOUR MOMPRENEUR BUSINESS

Happy Wednesday Mompreneurs! With Summer coming to an end, it's time to kick your productivity up a notch when it comes to your business now that the kiddos are back to school.  

Even though you may have a few more hours in your day to work your business, those hours can go by pretty quickly and can often get away from you if you are not careful.  

How can you maximize your productivity and stay focused on your Momprenur business, especially while the kiddos are at school? I have some tips just for you!

TOP 3 WAYS TO MAXIMIZE YOUR PRODUCTIVITY IN YOUR MOMPRENEUR BUSINESS

1. Organize and Prioritize Your To Do List

Every morning I prioritize my to do list and write in my Daily Routine Printable Planner the Top 3 things I would like to get done that day.  I focus on those 3 things throughout the day and if I end up checking them off my list, then it has been a productive day.  

Anything else after that is considered gravy.  Don't try to take on the world and approach each day with a huge to do list.  You will be left feeling frustrated and disappointed. 

2. Complete Harder Tasks During the Day

Complete your harder tasks, goals and deadlines for during the day while your kiddos are at school and leave the easier tasks for your evenings and weekends when they are home. 

Do you write blog content or create Instagram Reels for your business?  Those tasks can require a lot more of your undivided attention. Save them for school days to lessen the chance of a kiddo walking into the room while you're recording a fun reel asking for a snack.

3. Focus on One Task at a Time

Focus on one task at a time with little distractions. Even though the kids are at school during the day, working from home still has it's distractions.  Turn off your phone, TV or any other distracting screen. 

Set a timer for that one task you are focusing on. If your task is too large, break it down into bite sized pieces. It will not feel so daunting to complete.

If you don't end up finishing your Top 5 things that day, give yourself some grace and move them to the top of your to do list for the next day.  

One of the hardest things for me as a Mompreneur was the urge to cross everything off my to do list all in one day.  It's easy to fall into the trap that you can do "all the things", especially while the kiddos are at school. There are days it just isn't possible. Try not to set unreasonable expectations for yourself, it can lead to overwhelm and burnout. 

By only focusing on your Top 3 things, you will end the day feeling much happier and productive.

How do you stay productive in your Momprenuer Business?  Please share in the comments below, I can not wait to hear more amazing productivity tips!

WORK FROM HOME TIPS

Hello friends! Happy Tuesday, I hope you are all having a great week so far.  I know there are so many of us trying to adjust to our new normal which also means learning to work from home...with kids.   Even though I have worked from home at some capacity over the last 9 years, this is something that is continuously evolving for me.  I am excited to share with you a few things that have worked for me over the last several years.  I have certainly had my fair share of exciting victories along with some very ugly major fails trying to balance my family's needs with my business needs.  I hope that by sharing a few of my favorite tips will help you run a more successful at home business or get through that never ending corporate workload.  Balancing a busy family with a home based business is one of the biggest challenges I have ever had to take on, but with a lot of perseverance, planning and hard work, you too can achieve success and live a life you love.

• Wake up before the kids.  I love getting up early in the morning, this is my ME time: it's quiet and my phone isn't chiming with endless alerts.  My house is cozy and I get so much done.  This is also my time to sit down and plan out my to do list for the day without interruption.

• Get a good planner and use it.  In order to remember all of my business commitments, children's activities, school schedules and Jeff's work schedule, I needed a good planner to keep us organized.  Every Sunday I set aside an hour to go over my planner for the week, review what we have planned and schedule business activities around my family's schedule.  I also created a command center with a white board calendar system in our kitchen so we always had our family's schedule in front of us.  My husband loves to glance at our command center calendar every morning to see what we have going on as a family once he comes home from work.  It helps to keep us all organized and on schedule.

• Keep an organized to do list.  Every morning I prioritize my to do list and write in my Daily Routine Printable Planner the top 3 things I would like to get done that day.  I focus on those 3 things throughout the day and if I end up checking them all off of my to do list, then it has been a productive day.  Anything else after that is considered gravy.  Don't try to take on the world and approach each day with a huge to do list.  You will be left feeling frustrated and disappointed.  Set reasonable expectations for yourself always putting the primary focus on your family.  Their needs come first.  If you don't end up finishing those 3 things, give yourself some grace and move them to the top of the to do list the next day.  One of the hardest things for me as a work from home Mom was that I always wanted to knock out everything on my to do list all in one day.  With the distractions of having 2 kiddos at home, it just wasn't possible.  By focusing on only 3 things, you will end the day feeling a sense of accomplishment and like you didn't ignore your family's needs in the process.

• Create a functional work space.   One of my most favorite rooms in our home is my office.  I have completely made this space my own by painting the walls my favorite spa blue color and have everything organized to my liking.  I am truly the happiest and most productive working at my desk because I know it is the one thing in our home that is mine.  I also love to start my day off with a clean desk, be sure to keep your work space clean and decluttered.  Each morning I file away necessary paperwork and put items back in their proper place before tacking my to do list.  If you don't have a designated room in your house that functions as a home office, find a corner of your home that you can declare as your designated work space.  

• Set business hours and stick to them.  One of the hardest things I have had to do when working from home was to know when to "clock out" and to finally end my work day.  I would work all day long if I allowed myself.  I am a natural people pleaser and would find myself answering work related questions at all hours of the night.  By setting specific business hours and communicating them, you have now set the expectation that you will not be responding to questions until the next business day.

• Get dressed every day as if you were going into an office. As a former Corporate Accountant, I used to LOVE dressing up every day.  Ann Taylor and I were total BFF's.  My favorite quote as a career girl was "dress for the job you want, not the job you have".  Once I became a stay at home mom, I slowly turned into that yoga pants wearing Mom and barely ever got dressed or did my make up.  It just wasn't a priority and some things just had to be sacrificed in order to get everything done.  I slowly found that when I did make an extra effort in my appearance, I would also make an extra effort in my business.  I became more confident in what I was doing because I felt better about myself.  Now with Facebook Live and Instagram Stories playing such an important part in our work from home businesses, I make it an effort almost every day to do my hair and make up incase the opportunity presents itself to hop on Facebook Live or create a small video.

• Designate a power evening one night a week.  I allow myself to stay up late (2-3 hours) one night a week to knock out a few items on my to do list that I can't seem to get done during the day.  I also save the tasks such as filming YouTube videos, writing newsletters or blog posts that require full concentration and without the constant interruptions from the kids.   I found that I would accomplish more in one power evening than it would take me in a week due to the constant daily interruptions from my family.  I would have to drink an extra cup of coffee the next day, however,  it was worth it knowing how much I had accomplished the night before.

• Turn your home office into a Post Office. Back when my kiddos were little, I dreaded the task of taking them to the Post Office.  Standing in that long line and keeping my kids focused was like herding cats into a box.  My son would stand next to me for about two minutes and then run off while my daughter struck up a conversation with the woman five people in front of us.  I was literally out of breath and red with embarrassment by the time we got back into the car!  I then discovered an amazing gadget called a Postage Scale and never have to go to the Post Office again.  It's like having a Post Office right inside your home!  The mailman and I are now BFF's, he knows to expect a lot of packages from me.  And if you have too many to mail out, leave him a little note in your mailbox asking him to pick up the remaining packages from your front porch.  This has truly been a game changer for me.

Here is what you need to transform your Work At Home Office into a Post Office:

1. Dymo Postage Scale.
2. Avery Internet Shipping Labels.
3. Pay Pal Ship Now Account.
4. Scotch Bubble Mailers.
5. Catalog Envelopes

Using the Postage Scale is so easy!  Here is what you do:

1. Pull together your package to be mailed and weigh it using your Postage Scale.

2. Go to the PayPal link.  If it does not automatically bring you to the 'Ship Now' portal, you will have to key http://www.paypal.com/shipnow to get you there.

3. In the Address Information section, fill out your customers address and your email so you have a record of your shipment and purchase.  

4. In the Shipment Information section, there will be two drop downs you will need to select from.  I always choose First Class Mail Parcel 2-5 Days and Package/Thick Envelope.  You can certainly change these options depending on what you are shipping, however, this is what I use most of the time.

5. Fill out the weight of your package, the second boxes is the ounces which is what you will mostly use.

6. Click on Continue.  It will bring up a screen with your postage rate.  Then click on Print Label.  Another Pop-Up window will show asking you if you want to print a sample label.  I printed a sample label with my first couple of packages as I was getting used to the process and to see how my printer worked with this system.

7. Print your label!  I have to cut mine out of the Avery label sheet.  Peel and stick. 

8. Do a happy dance to your mailbox knowing that you do not have to drag the kids to the Post Office.

I can practically hear all of the Mama's rejoicing as they read this.  Have you discovered a work from home tip during this uncertain time that has changed your life?  Please share in the comments below, I can not wait to hear more amazing business tips!

Have a great day!

XOXO

Karen

Let's Connect on Instagram,Twitter, or Facebook

WHY IT'S IMPORTANT TO BRAND YOURSELF

 

Why it's Important to Brand Yourself

Hey there Mompreneurs!  I hope you are all having a great week.  Today I wanted to chat with all of you about why it's important to brand YOURSELF as a Mompreneur.  After spending 9 years in the industry, I have found it is one of the primary keys to success. In a noisy on line world, you only have a few seconds to grab the attention of your audience.  If you are inconsistent in your branding and not setting yourself apart from the crowd, you will quickly go unnoticed. How do you grab your audience's attention to keep them from scrolling by? Branding is the key!

Branding is more than just fancy fonts or logos, it is also your authentic voice and what makes you, YOU!  A clear brand will allow your clients to get to know you, your personality and your message. Clients typically buy from people they know, like and trust which is the ultimate goal when it comes to building your own unique brand.  Branding yourself also sets you apart from the other consultants in your company and from your company itself.  It shows you are a true professional who takes their Mompreneur business seriously and that you are not just another sales consultant trying to sell products.

How to Brand Yourself
When first establishing your brand, begin by establishing your personality and on line voice.  Whether you want to come across as someone who is fun and upbeat or a more serious expert that provides value, be sure you are portraying your true authentic self.  Being authentic helps your audience to better connect with you and builds trust, however, you don't want to get too personal by oversharing every little detail of your life.  Always keep your branding message upbeat and positive regardless of what is going on in your personal life!
Colors and fonts play an important part when establishing your brand.  I recommend choosing three to six colors and two to three fonts to use.  An easy way to bring your brand message to life is to utilize a brand board.  A brand board is an easy way to organize all of your fonts, colors, patterns, and logos to ensure that any graphic you create is cohesive with your brand.
Once you have decided on colors and fonts, it's time to create a logo using your key branding elements.  Choose a logo that is easily recognizable and is consistent with your branding message.  I highly recommend using your logo to watermark all of your images, it marks your ownership of that image and helps a potential customer to easily circle back with you.
One thing to keep in mind when building your brand is to identify your target market and who you want to market to.  It's important for your brand to align and "speak to" this target market.  This is called defining your niche market.  Defining my niche helped me to:

• understand my customers specific needs
• become the expert 
• stand out from competitors
• build trust and credibility
• stand out in a saturated market

Not everyone is your customer, when you try to speak to everyone, you speak to no one.  Once you identify who is, you can speak to them specifically and focus on their needs through your brand message.  

What to Do Once You have Established Your Brand

Once you have established your brand, be consistent with it across all of your social media channels.  Your audience will not always see every post you make, which is why your brand message must always remain the same when they do happen to scroll by.  Posting frequently on social media with a consistent brand message will help you to become easily recognized and leave a lasting impression with your audience.  Did you know it takes a potential client to see something at least 8-10 times before they will actually listen?  It also takes someone listening to your message 21 times before they will actually buy.  Consistency and frequency in your branding message is the key to your audience recognizing and remembering you!

Have you branded yourself within your Mompreneur business yet or do you still need a little direction?  I would love to help you build the brand of your dreams and to help you stand out in this noisy on line world.  Please feel free to contact me at mompreneurstudio@gmail.com with any questions or check out my shop to see some of my pre made brand boards and logos.

Don't forget to sign up for my Top 40 Digital Products to help get you started!

Have a great day!

XOXO,

Karen

For even more tips for your Mompreneur business, follow me on Instagram,Facebook

5 REASONS WHY YOU SHOULD BE CREATING REELS

Hello Mompreneurs!  I hope you are all having a great week!  If you have been spending any amount of time on Instagram lately, you may have noticed your feed looks a little different.  The endless trail of static photos is a thing of the past, you are now welcomed with catchy little dance numbers and short video clips everywhere you scroll.  This latest craze to fill your Instagram feed is called Reels, Instagram's newest feature and it has taken the Mompreneur business industry by storm!

Instagram Reels was first introduced in the Fall of 2020 and is quickly growing in popularity as evident by the number of Reels that are currently visible in your feed.  Similar to Tik Tok, Instagram Reels are short video clips that allow you to use text, music and filters for you to show off your unique personal brand and products in a fun new way. Another reason you are seeing so many Reels in your feed is that Instagram is also giving them top priority over any other feature.  As a busy Momprenuer such as yourself, this allows you to reach even more potential customers and to share your products in a whole new way!  Are you ready to start incorporating Reels into your Mompreneur Business social media strategy?  Here are 5 Reasons to Why You Should Be Creating Reels.

1. INCREASED VISIBILITY OF YOUR ACCOUNT

As evident by the number of Reels popping up in your feed, Instagram has been rewarding early adopters who are utilizing this new product with higher visibility rates.  This means that anytime you post a new Reel, Instagram is highly favoring it in their algorithm over any other feature. Capitalizing on using this new feature NOW will position your Instagram account and Mompreneur business for significant growth.

2. SHOWCASE YOUR PERSONAL BRAND

Utilizing Reels for your Mompreneur business allows you to connect with your viewers on a more personal level and for them to see a real face behind the brand.   Creating Reels will not only provide you with a fun new way to share your products but you can also take your viewers along on your journey as a Mompreneur.  This will help your clients get to know you, your personality and your message which builds trust. People typically buy from businesses they know, like and trust which is the ultimate goal when it comes to building your personal brand.

3. ESTABLISH YOURSELF AS A LEADER IN YOUR NICHE

Instagram Reels is a great way to establish yourself as an authority and leader in your niche by delivering value and sharing tips in a fun, new way.  You don't have to recreate the wheel with brand new content, just repurpose the helpful tips you have already been sharing on social media.  When creating your Reels, always focus on adding value by solving a problem or teaching your viewers something new.

4. FUN AND EASY TO CREATE

With a little practice, Reels can be a lot of fun and easy to create.  I highly recommend when you are first starting out to keep it simple and try not to overthink it.  Stick to content you are already an expert on, this will give you some added confidence when creating your first Reel. One less thing to worry about!  Record your Reel as one single clip until you become familiar with the technology.  Add a fun song to your video and keep the text to a minimum.  After publishing your first few Reels, you are now ready to try stitching together a Reel with multiple clips.  That is when the fun truly begins!

5. REELS ARE EASY TO FIND ON YOUR HOME PAGE

Instagram has positioned it's new Reels feature front and center of your home page, which makes it easy for your viewers to find them.  What an awesome opportunity to show off your personal brand with beautiful Instagram Reel Covers!  A beautiful and cohesive Instagram feed is not only visually pleasing, but can greatly improve brand recognition.  Instagram Reel Covers are also a great way to grab the viewers attention with a catchy title of what your Reel is about.

Instagram Reels are proving to be the easiest way to increase your audience, your brand and your connections on Instagram.  Are you utilizing this new Instagram feature to grow your Mompreneur business?  Leave a comment below, I would love to hear how you have been enjoying Reels!

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